Campaign for swimming school

I made a campaign for an organization that wanted to offer a free swimming school for eight year old children in three of Sweden's biggest citys. When I researched about the swimming skills for children in Sweden it appeared that 40% of children between 7-17 years could not swim. One of the factors to this was segregation in the society with parantes and children not knowing Swedish that well. So I wanted to create a campaign which reached out to a wider target group and included those who maybe don't have Swedish as their first language. For this i took quotes from children that i put in a few different languages and also the info text at the bottom of the poster for how to visit the website for more information. And the whole idea was when someone visit the website the first option is to choose between ten different languages that are the most common in Sweden.