Campaign for reusable mug for Espresso House

A campaign for the Espresso House coffee chain.
The starting point was to reduce waste with To-Go mugs.
To make this possible, I designed a reusable mug with a QR code where you can scan the code and via the Espresso House app get one of six drinks of your choice of drink for free.
I chose this particular campaign to attract the target audience to not only buy a reusable mug, but also that it became a privilege to own such a mug in the long run.
As the target group for Espresso House is young people aged 12-25, the campaign must attract the target group through color choice and illustration. The campaign also contains a question so that the customer will feel attracted to choose a more sustainable alternative.